MyGolfSpy.com Partners with Fujikura - MyGolfSpy University

It’s easy for the recreational golfer to stick with the shafts that come with the set of clubs he or she purchased. However, by doing so, you could be leaving significant yardage (and accuracy) on the table.

But how do you know what makes for a good golf shaft, and how much should you spend? Researching the different makes and models of shafts online can send you into a rabbit hole of uncertainty. Plus, there is no one-size-fits-all shaft. Their performance is dependent on the user’s specific golf game – their strengths and weaknesses play a part in the effectiveness of the shaft.

To make things easier on the golfer, MyGolfSpy.com has launched MyGolfSpy University, which will be a one-stop-shop for unbiased information on golf equipment based on research and recommendations.

Shaft U is being powered by shaft industry leader Fujikura. Despite the partnership, Fujikura is committed to providing accurate information on all available options to help golfers make educated purchasing decisions.

In a press release, MyGolfSpy University calls Fujikura an ideal partner due to its history and dedication to innovation.

“(Fujikura’s) rich history is filled with pioneering technologies and built on a dedication to a continual process of innovation,” the release stated. “Moreover, it understands and promotes the idea that a more educated consumer is ultimately a benefit for the entire golf industry.”

It’s refreshing to see a company put its products to the test in such an unbiased way. Most companies will be heavy on flashy marketing but low on facts and test results. Fujikura is betting on itself by providing raw data to golfers that compares their products to competitors.

“We know there are lots of mysteries and unknowns about shafts, how they’re made, the materials they’re made with, etc.,” Fujikura wrote in a press release announcing the formation of Shaft U. “We’re honored to be chosen as the experts in the industry to share our knowledge with you – the golfers.”

MyGolfSpy is independent and seeks funding via crowdsourcing; they do not accept ad money from golf companies so there is no conflict of interest. They are adamant that will not change with Shaft U and the partnership with Fujikura.

On the PGA Tour, Fujikura gained popularity from Justin Leonard, who won 12 times on the PGA Tour, along with the 1997 Open Championship. Today, the top-ranked golfer in the World Golf Rankings, Dustin Johnson, has used a Fujikura shaft on his driver for years. Around 22 percent of golfers on the Tour use Fujikura’s new Ventus shafts. You can be assured that performance is the top priority for those golfers, because Fujikura does not pay golfers to use their products. They are comfortable with the results speaking for itself.

For the recreational golfer, Fujikura shafts are the most popular, accounting for 42 percent of all aftermarket wood shafts – including the driver, fairway woods, and hybrids.

Dealers say the dedication to their craft shown by Fujikura is unmatched in the industry.

“Fujikura is so hands-on and supportive,” Nick Sherburne, co-founder of Club Champion, told MyGolfSpy. “They’re constant asking what they can do to be helpful, and this is a tremendous asset to our fitters.”

“There’s no one better when it comes to customer service, and the quality control is phenomenal,” Brian Gott of Gott Golf said to MyGolfSpy. “The performance is certainly there, and they have a shaft to fit every player and price point.”

Even the stability of the corporate leadership points to a well-run company with passionate leadership. The President/COO has been at Fujikura for 19 years, while the Vice President has been there for 21 years. The Director of Sales has been in place for 15 years, and the Sales Manager has been with Fujikura for 18 years. This institutional knowledge cannot be matched and is tough to put a price tag on.

MyGolfSpy says the goal of the Shaft U project is to empower golfers and give them a knowledge base so they can make informed purchasing decisions, instead of buying the latest and flashiest gear that actually may not suit their golf game and amount to a waste of money.

In following this program, you will learn how something like flex in a golf shaft can noticeably improve your game. Changing the shaft flex (which is the whiplash effect the club has when striking the ball) can affect the accuracy, trajectory, and distance of your shot.

The Shaft U program will help you determine how factors like flex will take your game to the next level.

11th May 2019

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